While watching Standard definition or SD the quality of the picture is very good and we were surprised by the display from the Sky+ box - the colors are vibrant, precise and look very natural. The reason? Sony’s technology called “Live Color Creation” which delivers a 30% wider color range than standard LCD technology. In HD, the picture is really clean and very sharp. The 500 cd/m2 brightness is responsible for the very sharp picture on this TV. Compared to some models of other brands, we were highly impressed with this one.

The out-of-the-box picture settings are nice, but calibration will be necessary for the best picture quality. Lower quality compressed channels look better on this 32″ screen than on the 40″ version.

Sony’s Motion Flow technology reduces motion blur quite a bit – this is not a very common feature for LCD TVs in this price range.

Although this is an entry level model, its black level performance is quite impressive and there is almost no grayness during the dark scenes. The non-reflective screen and viewing angle of 178° allow the picture to be seen from virtually any angle.

The sound quality you get from this Sony LCD TV is very good, with deep and clear definition. We really weren’t expecting the built in speakers to be this great. There are many ways to adjust sound quality that best suits you.

This television has a plenty of connections including 3 HDMI, 2 Scarts, composite, component and S-video inputs so you can connect it with a wide range of devices.

It’s very easy and quick to set up, even a child could do it. You can choose to put it on automatic set up and you don’t have to do anything else. Still, if you want you can fine tune almost everything and it’s very straightforward to do it .

As far as the design is concerned, the Sony Bravia looks great - it’s a nicely designed TV with simple but elegant appearance and it will definitely bring some fresh style to your living room.

Minor things we think could be improved are as follows:
- the stand could be a bit higher and with swivel for better and more accurate positioning
- it wouldn’t hurt for the remote control to have a slightly broader coverage of remote signal

Overall, this compact size TV is really a true quality product – exactly what you would expect from Sony.  In terms of picture and production quality it’s an excellent HDTV and it even comes with a 3-year warranty. This product is the right choice for an LCD TV in this price range.

If you want you can read more reviews about Sony Bravia KDL-32S3000 at Amazon, or buy this HDTV for the lowest price and also get the best customer service.